The largest
digital campaign in the history of the water sector, achieving more than 80 million impressions.

The Hajj 1446H digital campaign “Tarwiya 46” represented one of the Saudi Water Authority’s key communication success pillars, generating more than 80 million digital impressions across various platforms The campaign reflected the operational and humanitarian readiness of the water ecosystem in serving the Guests of Allah through diverse content formats including documentaries podcasts field reports, and creative designs It successfully fostered broad national and international engagement while conveying Saudi Arabia’s message to the world about the efficiency and sustainability of its water system in managing one of the most complex seasons.

WOW team managed the campaign’s full 360° digital marketing operations, starting with the development of a comprehensive communication strategy, defining creative directions, and designing a unified digital visual identity The team also led the creation of diverse creative content formats managed paid advertising campaigns, and conducted continuous performance monitoring and analysis, contributing to the achievement of this remarkable digital reach.

This communication excellence strengthened the Saudi Water Authority’s position as a leading national entity driving performance excellence and government communication innovation It also amplified Saudi Arabia’s success story in water resource management to millions of followers worldwide, increasing digital engagement and effectively achieving the campaign’s strategic objectives.