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The compass sets the direction, and we shape the path
Real Estate General Authority envisioned the fifth edition of the Future of Real Estate Forum 2026 as more than just an annual event. Under the theme “Expanding Horizons, Thriving Real Estate,” the forum brought together over 10,000 participants including industry leaders, decision-makers, and investors from more than 120 countries. This exceptional moment coincided with the implementation of the law allowing non Saudis to own real estate, positioning the forum as a historic milestone rather than a conventional gathering.
Behind this strong international presence, WOW Company led the integrated media and marketing ecosystem across every detail from developing the communication strategy and launching promotional campaigns, to managing the media center, coordinating local and international coverage, and activating a dynamic digital presence throughout the forum and beyond.
The impact of this edition extended far beyond the venue. It established a powerful media presence that elevated Saudi Arabia’s position as a global real estate investment destination, and reinforced the Future of Real Estate Forum as a reference platform that no stakeholder in the real estate sector can afford to overlook.
